Post by account_disabled on Dec 4, 2023 0:17:29 GMT -5
Welcome to Rendez-vous Marketing, the podcast whose mission is to help you develop your online customer acquisition.I invite digital marketing experts, entrepreneurs or CMOs to decipher with them the digital marketing strategies that they have used for their business and which have worked well, whether Facebook Ads, content creation , SEO, video and much more. Also listen to the episode on Apple Podcasts // Spotify // Google PodcastsToday, I'm joining you for the 2nd part of my podcast episode with Lucas Lefebvre.
the co-founder of La Fourche, an online organic store t Europe Cell Phone Number List hat selects the best organic products at low prices and delivers them to your home.The advantage of the La Fourche system is that you benefit from prices up to 50% cheaper guaranteed all year round thanks to a subscription system.It is therefore a business which has a double specificity:Acquire new membersActivate these
new members so that they place their first orders and are, at the same time, satisfied with their purchasing experience on the La Fourche website.Retain members and make them want to stay for the long termI also told you last week, La Fourche is in a fairly competitive market: organic food.A market which is dominated by large retailers and where there are few players who succeed online.It is therefore already a great feat to have managed to acquire more than 75,000+ members in about 4 years.So how did they do it?This is the subject of the 2nd part of this episode where I return with Lucas to their acquisition channels.An acquisition which has the particularity of being managed entirely internally.
the co-founder of La Fourche, an online organic store t Europe Cell Phone Number List hat selects the best organic products at low prices and delivers them to your home.The advantage of the La Fourche system is that you benefit from prices up to 50% cheaper guaranteed all year round thanks to a subscription system.It is therefore a business which has a double specificity:Acquire new membersActivate these
new members so that they place their first orders and are, at the same time, satisfied with their purchasing experience on the La Fourche website.Retain members and make them want to stay for the long termI also told you last week, La Fourche is in a fairly competitive market: organic food.A market which is dominated by large retailers and where there are few players who succeed online.It is therefore already a great feat to have managed to acquire more than 75,000+ members in about 4 years.So how did they do it?This is the subject of the 2nd part of this episode where I return with Lucas to their acquisition channels.An acquisition which has the particularity of being managed entirely internally.